We're itty bittys, the cute collectable little guys that have just landed all the way from the USA and we're super excited to meet you!


itty bittys

itty bittys may be small but there's certainly a whole lot to love! Within our itty bitty family, are some of the most iconic characters of all time, with many more characters on the way soon. With their small stature and super-cute style, they make the perfect gift or stocking filler!

Even if it's a treat for yourself itty bittys are perfect for every occasion.

How it all began

"I think, for the most part, people who design products for kids would agree that we're all still just kids inside. We still like to play."

- Adan Chung

The creation of itty bittys all started with a doodle during a brainstorm. Illustrator Adan Chung sketched a quick interpretation of what popular characters could look like if they were just a wee bit "itty bittier." Soon, Adan's simple-but-fresh portrayal of popular licensed characters inspired an entire collection that continues to grow. Adan has spent most of his nine years at Hallmark bringing plush characters to life. When he's not figuring out how to give a snowman legs or make a porcupine look huggable, Adan enjoys cooking, playing the guitar and hanging out with other people's pets.